# Learning A\-Z

**URL:** https://www.singlegrain.com/case-studies/learning-a-z-paid-media/  
**Published:** 2025-02-04  
**Updated:** 2025-10-02  
**Author:** Sam Pak  

---

How Learning A-Z **Increased Revenue by 65%** Using Paid Media in 2024

https://www.singlegrain.com/wp-content/uploads/2025/02/learninga-a-z.webp

Learning A-Z historically saw **only 9% of its trials come from paid media**, with most conversions happening offline. Our task at Single Grain was to **optimize their paid media strategy to drive more revenue and maximize return on ad spend (ROAS).**

After launching **hyper-targeted ABM (Account-Based Marketing) campaigns and expanding into new geographic markets**, we helped Learning A-Z **surpass their projected revenue by 65%** and **increase their ROAS from 3.69 to 4.79 —** while **maintaining high lead quality.**

casestudy_numbers

Revenue

+65%

Higher revenue than projected by mid-October 2024

ROAS

+29.8%

Increased from 3.69 to 4.79

Annual revenue

29%

9% of total leads, these leads contributed to 29% of Learning A-Z’s annual revenue

regular_text_editor

## **Challenges**

Although paid media accounted for a small portion of Learning A-Z’s leads, it had **the potential to drive higher-value conversions.** The key challenges included:

- **Limited digital conversions** – Most conversions were happening offline, making it difficult to scale paid media efforts.
- **Budget efficiency concerns** – Finding ways to lower cost per trial while maintaining high lead quality.
- **Targeting decision-makers in education** – Reaching district-level education leaders required a precise and highly localized messaging strategy.

To overcome these challenges, we needed a **strategic approach that combined audience targeting, cost efficiency, and revenue maximization.**

## **Goal**

**Increase Learning A-Z’s paid media ROAS while generating high-quality leads that contribute to revenue growth.**

## **Process**

### **1. Launching Account-Based Marketing (ABM) Campaigns**

- Focused on **large school districts** in key locations: 
    - **Missouri, Albuquerque, California, Nashville, Miami, Los Angeles, New Jersey, Delaware, South Carolina, Pennsylvania**.
- Hyper-personalized ad messaging tailored to the **unique challenges of each district.**
- Targeted key education leaders via: 
    - **LinkedIn, Facebook/Instagram, Google Search & Display, and YouTube.**

### **2. Geographic Expansion for Cost-Efficient Scaling**

- Expanded paid media into **new international markets**, including: 
    - **India, Vietnam, Mongolia, Brazil, South Africa, Peru, Morocco, Jordan, and Myanmar.**
- **Lower cost per trial (CPT) in key regions**: 
    - Brazil: **$5-$6 CPT vs. the account average of $41**, allowing for **more budget flexibility**.

### **3. Hyper-Localized Messaging for Higher Engagement**

- Developed **location-specific messaging** tailored to each audience subset.
- Ensured ad creative and copy resonated **directly with local education decision-makers.**

## **Results**

- **65% higher revenue than projected by mid-October 2024.**
- **13.5% above the annual paid media revenue goal.**
- **ROAS increased from 3.69 to 4.79** through mid-October.
- **While still only driving 9% of total leads, these leads contributed to 29% of Learning A-Z’s annual revenue.**

After refining audience targeting, optimizing geographic expansion, and leveraging hyper-localized messaging, our team at Single Grain helped Learning A-Z **maximize revenue while improving paid media efficiency.**

## **Key Learnings**

- **ABM strategies drive high-quality leads.** Hyper-targeting education leaders increased **conversion value while maintaining cost efficiency.**
- **Expanding into cost-effective markets allows for budget optimization.** Lower CPT in regions like **Brazil, India, and South Africa** allowed Learning A-Z to stretch their budget further.
- **Localized messaging improves engagement.** Customizing ad creative and copy for specific **district and regional needs** resulted in **higher relevance and conversion rates.**

## **Looking to Scale Your Paid Media Strategy?**

Want to **maximize revenue and ROAS with hyper-targeted paid media campaigns?** Get in touch with **Single Grain** today, and let’s build a performance-driven strategy tailored to your goals.

https://www.singlegrain.com/wp-content/uploads/2025/02/learinga-a-z-logo-bg.png

+65%

Revenue

+29.8%

ROAS

After refining audience targeting, optimizing geographic expansion, and leveraging hyper-localized messaging, our team at Single Grain helped Learning A-Z maximize revenue while improving paid media efficiency.

Learning A-Z struggled to drive high-value conversions through paid media, with offline leads dominating and a need for cost-efficient, localized targeting of education decision-makers.

Increase Learning A-Z’s paid media ROAS

Paid Media

Increase Learning A-Z’s paid media ROAS while generating high-quality leads that contribute to revenue growth

Although paid media accounted for a small portion of Learning A-Z’s leads, it had **the potential to drive higher-value conversions.** The key challenges included:

- **Limited digital conversions** 
     Most conversions were happening offline, making it difficult to scale paid media efforts.
- **Budget efficiency concerns** 
     Finding ways to lower cost per trial while maintaining high lead quality.
- **Targeting decision-makers in education** 
     Reaching district-level education leaders required a precise and highly localized messaging strategy.

To overcome these challenges, we needed a **strategic approach that combined audience targeting, cost efficiency, and revenue maximization.**